{"id":236,"date":"2024-09-03T13:14:40","date_gmt":"2024-09-03T13:14:40","guid":{"rendered":"https:\/\/andalasmandiriberkarya.com\/?p=236"},"modified":"2024-09-03T13:14:41","modified_gmt":"2024-09-03T13:14:41","slug":"analisis-faktor-dan-analisis-diskriminan","status":"publish","type":"post","link":"https:\/\/andalasmandiriberkarya.com\/?p=236","title":{"rendered":"ANALISIS FAKTOR DAN ANALISIS DISKRIMINAN"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Penulis:<\/strong><\/p>\n\n\n\n

Prof. Dr. Ir. Drs. SYAFWANDI, M.Sc.<\/strong><\/p>\n\n\n\n

Editor :<\/strong><\/p>\n\n\n\n

Ahmad Khairul Nuzuli<\/p>\n\n\n\n

Metha Eka Juniyarti<\/p>\n\n\n\n

Nurlatifa Salsa Tasnima<\/p>\n\n\n\n

vi + 154 Halaman 14.8 x 21<\/p>\n\n\n\n

Cetakan Pertama September 2024<\/p>\n\n\n\n

Buku ini disusun sebagai referensi bagi bidang perilaku konsumen dalam manajemen pemasaran, dengan fokus utama pada bagaimana konsumen memersepsikan produk atau jasa yang ditawarkan oleh perusahaan.<\/p>\n\n\n\n

Persepsi konsumen terhadap produk atau jasa sangat penting dan dapat digunakan sebagai strategi perusahaan untuk meningkatkan efektivitas pemasaran. Oleh karena itu, pemahaman mengenai perilaku dan persepsi konsumen menjadi sumber informasi penting yang dapat dimanfaatkan oleh manajer pemasaran maupun profesional perusahaan. Informasi terkait persepsi konsumen ini dapat membantu manajer pemasaran dalam merancang strategi yang lebih unggul, adaptif, dan efektif.<\/p>\n\n\n\n

Buku ini dirancang untuk melengkapi materi perkuliahan di perguruan tinggi dan dapat digunakan bersama buku teks inti, artikel jurnal, proyek besar, serta media pembelajaran lainnya. Kami berharap buku ini dapat berkontribusi dalam memperluas pemahaman dan pengetahuan, serta menjadi referensi dalam penyusunan karya ilmiah seperti skripsi, tesis, disertasi, dan jurnal akademik.<\/p>\n","protected":false},"excerpt":{"rendered":"

Penulis: Prof. Dr. Ir. Drs. SYAFWANDI, M.Sc. Editor : Ahmad Khairul Nuzuli Metha Eka Juniyarti Nurlatifa Salsa Tasnima vi + 154 Halaman 14.8 x 21 Cetakan Pertama September 2024 Buku ini disusun sebagai referensi bagi bidang perilaku konsumen dalam manajemen pemasaran, dengan fokus utama pada bagaimana konsumen memersepsikan produk atau jasa yang ditawarkan oleh perusahaan. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-236","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nANALISIS FAKTOR DAN ANALISIS DISKRIMINAN - ANDALAS MANDIRI BERKARYA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/andalasmandiriberkarya.com\/?p=236\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ANALISIS FAKTOR DAN ANALISIS DISKRIMINAN - ANDALAS MANDIRI BERKARYA\" \/>\n<meta property=\"og:description\" content=\"Penulis: Prof. Dr. Ir. Drs. SYAFWANDI, M.Sc. Editor : Ahmad Khairul Nuzuli Metha Eka Juniyarti Nurlatifa Salsa Tasnima vi + 154 Halaman 14.8 x 21 Cetakan Pertama September 2024 Buku ini disusun sebagai referensi bagi bidang perilaku konsumen dalam manajemen pemasaran, dengan fokus utama pada bagaimana konsumen memersepsikan produk atau jasa yang ditawarkan oleh perusahaan. 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