{"id":423,"date":"2026-03-26T11:22:34","date_gmt":"2026-03-26T11:22:34","guid":{"rendered":"https:\/\/andalasmandiriberkarya.com\/?p=423"},"modified":"2026-03-26T11:22:35","modified_gmt":"2026-03-26T11:22:35","slug":"penetapan-harga-dalam-praktik-bisnis","status":"publish","type":"post","link":"https:\/\/andalasmandiriberkarya.com\/?p=423","title":{"rendered":"Penetapan Harga dalam Praktik Bisnis"},"content":{"rendered":"\n<p><strong>Penulis:<\/strong><\/p>\n\n\n\n<p><strong>Aflidarneti<\/strong><\/p>\n\n\n\n<p><strong>Fadillah Tri Sari Nasrul<\/strong><\/p>\n\n\n\n<p><strong>Zefriyenni<\/strong><\/p>\n\n\n\n<p><strong>Editor:<\/strong><\/p>\n\n\n\n<p>Ahmad Khairul Nuzuli<\/p>\n\n\n\n<p>Metha Eka Juniyarti<\/p>\n\n\n\n<p>Nurlatifa Salsa Tasnima<\/p>\n\n\n\n<p>vii + 55 Halaman 15,5 x 23<\/p>\n\n\n\n<p>Cetakan Pertama Maret 2026<\/p>\n\n\n\n<p>Buku ini tidak hanya ditujukan bagi kalangan akademisi, tetapi juga bagi praktisi, pelaku usaha, mahasiswa, maupun masyarakat umum yang memiliki ketertarikan terhadap dunia bisnis dan pemasaran. Dalam realitasnya, penetapan harga merupakan aspek yang sangat penting dan seringkali menjadi penentu keberhasilan suatu produk atau jasa di pasar.<\/p>\n\n\n\n<p>Dalam perspektif manajemen pemasaran, harga tidak sekadar menjadi alat pertukaran ekonomi, tetapi juga mencerminkan nilai yang dirasakan oleh konsumen. Oleh karena itu, buku ini mencoba menyajikan pembahasan yang tidak hanya bersifat teoritis, tetapi juga relevan dengan praktik nyata, dengan mempertimbangkan berbagai faktor seperti biaya, permintaan pasar, serta dinamika persaingan.<\/p>\n\n\n\n<p>Penulis berharap buku ini dapat menjadi sumber pengetahuan yang bermanfaat dan aplikatif bagi siapa saja yang ingin memahami bagaimana strategi penetapan harga dilakukan secara rasional dan efektif. Dengan pendekatan yang lebih terbuka dan komunikatif, buku ini diharapkan dapat menjembatani kebutuhan pembaca dari berbagai latar belakang.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"393\" height=\"602\" src=\"https:\/\/andalasmandiriberkarya.com\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-26-182202.png\" alt=\"\" class=\"wp-image-424\" srcset=\"https:\/\/andalasmandiriberkarya.com\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-26-182202.png 393w, https:\/\/andalasmandiriberkarya.com\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-26-182202-196x300.png 196w\" sizes=\"(max-width: 393px) 100vw, 393px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Penulis: Aflidarneti Fadillah Tri Sari Nasrul Zefriyenni Editor: Ahmad Khairul Nuzuli Metha Eka Juniyarti Nurlatifa Salsa Tasnima vii + 55 Halaman 15,5 x 23 Cetakan Pertama Maret 2026 Buku ini tidak hanya ditujukan bagi kalangan akademisi, tetapi juga bagi praktisi, pelaku usaha, mahasiswa, maupun masyarakat umum yang memiliki ketertarikan terhadap dunia bisnis dan pemasaran. Dalam [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-423","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.14 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Penetapan Harga dalam Praktik Bisnis - ANDALAS MANDIRI BERKARYA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/andalasmandiriberkarya.com\/?p=423\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Penetapan Harga dalam Praktik Bisnis - ANDALAS MANDIRI BERKARYA\" \/>\n<meta property=\"og:description\" content=\"Penulis: Aflidarneti Fadillah Tri Sari Nasrul Zefriyenni Editor: Ahmad Khairul Nuzuli Metha Eka Juniyarti Nurlatifa Salsa Tasnima vii + 55 Halaman 15,5 x 23 Cetakan Pertama Maret 2026 Buku ini tidak hanya ditujukan bagi kalangan akademisi, tetapi juga bagi praktisi, pelaku usaha, mahasiswa, maupun masyarakat umum yang memiliki ketertarikan terhadap dunia bisnis dan pemasaran. 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